Atlético de Madrid collaborates with STEPN to launch the Genesis NFT collection. The initiative is a collaboration between Atlético, WhaleFin, Amber Group’s reference platform, main sponsor and official digital wealth and digital lifestyle partner of the club. This will be the Spanish club’s first digital asset offering.
The Atlético de Madrid Genesis NFT is a collection of 1,001 soccer shoes. They are categorized in the rarity levels Common, Uncommon and Rare. Anyone who owns them will receive unique benefits on the WhaleFin app. In addition, STEPN members who equip themselves with the non-fungible tokens will earn more rewards for walking.
Details of the Atlético de Madrid Genesis NFT Collection
The Atletico de Madrid Genesis NFT Collection sale will take place on August 26. This event will take place on the WhaleFin Application. Interested participants will have to register on this platform. However, only 200 shoes will be launched. 180 pieces will be shared through WhaleFin, while STEPN will distribute the remaining 20 to its members. The Atlético de Madrid Foundation will use 10% of the proceeds to build international schools.
Of the 1,0001 boots in this repository, 850 are Common. This digital asset class will immortalize periods when the club won national and international titles. It will focus on key details such as when and where these events took place. In addition, there will be 140 non-common boots that will represent the stadiums. Finally, there will be 11 rare boots. These items will reference the footballers who put their bodies on the line to defend the club every game day.
Owning a piece of this fall offers you a chance to enter a drawing where you can win a trip and hotel nights. In addition, tickets to the game at Cívitas Metropolitano are also available for those who win this lottery. All those who buy shoes from this collection will receive an official Atlético de Madrid jersey. However, those who buy the rare NFTs will get more exclusive items. For one, their jerseys will be signed by the team captain.
Commenting on the collaboration, Annabelle Huang was very optimistic. Here are the comments of the Amber Group managing partner:
“We are very excited to be a part of this NFTs collection. This launch is an important moment for Amber Group, as we continue our goal of supporting brands like Atlético de Madrid in their transition to Web 3. Now that NFTs have gained popularity, we want to show the usefulness of these digital assets. both online and offline and there is no better way to do this than with STEPN, which unites both worlds. With this launch, we hope more people will recognize the value of digital assets as our team continues to develop new and innovative spaces to meet communities to migrate to Web3.”
STEPN’s Chief Revenue Officer made no secret of his expectations. He believes this initiative will allow fans to better connect. Here is Mable Jian’s comment:
“This partnership with WhaleFin and Atletico Madrid will provide a unique experience for fans around the world. This is an unprecedented agreement for STEPN. Through this collaboration, we aim to connect the world of physical activity with the Web3 space by offering tangible rewards in the real world. The launch of this collection is a key step in our journey to show the value of the collection and the utility of NFTs and we see great potential in helping partners connect with their communities through our products. We are excited to work with such a renowned organization to promote healthy living and foster interaction with their fans. “
Atlético de Madrid’s commercial director also reaffirms the words of the club’s new partners. Íñigo Aznar expressed himself on this collaboration thus:
“The alliance with WhaleFin opens up a new world of possibilities for the club and for our fans around the planet. Exploring new ways to connect with our fans and with communities like STEPN allows us to discover day by day the new options offered by Web3. “
