The Step App, one of the most anticipated move-to-earn projects, has announced that it will officially launch on December 1. The M2E app is also creating a 60-day window to prepare for its launch on the Mainnet before the end of the year.
Step APP is an upcoming web3 fitness platform that wants to challenge existing projects. It offers a refreshing new approach to Fitfi that incorporates augmented reality into the process.
Official launch of Step App: What we know
The official launch of the Step App is an important event in the M2E space. It represents a major milestone for the project, which has managed to build a very strong community so far, including the support of Usain Bolt, one of the greatest sprinters of all time. More on that later.
So what does this official launch entail? First of all, the Step app will now be available for download in some of the major app stores. The goal is to have an iOS and Android version available by then.
Additionally, to prepare for this launch, Step App has put together what it calls a 60-day growth campaign. This is essentially a promotional event that will help prepare for the official launch with clear and ongoing communication about the product.
The Step App team also intends to release regular updates, including any major announcements or changes that may come up. We also learn that an extensive PR, marketing and promotional campaign has already been implemented.
In fact, a tweet sent out by the team announces a major promotional campaign that will unfold gradually over the next few weeks. The Step app plans to unveil several major updates as the official launch approaches. The first of these will be unveiled on October 12.
What is Step App?
Step App is a Fitfi project that aims to reward people for simply walking, running or moving. It is based on the M2E trend that has become quite popular in crypto over the past few months.
However, unlike other M2E apps, Step App wants to integrate augmented reality and other metaverse elements with Fitfi. Although the project hasn’t been officially launched yet, it has managed to gather a huge community.
For example, the app has already pre-registered over 45 million users at the time of writing. Initially, it was only aiming for 10 million users. So far, it has managed to get more than 4.5 times that.
The web3 fitness platform has also put together an excellent team of people with extensive experience in blockchain and DeFI development. It has also brought in consultants who are skilled in the field of fitness and sports.